Letter to Cousin

Dear Cousin,

I hear that you are thinking of joining me in the ranks of Public Relations majors. I thought I would write and let you know what an amazing decision that would be if you decided to switch to the Public Relations.

In a nutshell Public Relations is meant to uphold and enhance a company’s public image and reputation. Public Relations professionals do this by being the “public face” of the client or company they are representing and also by writing positive stories and press releases for varies news stories and many other media outlets including social media which is literally taking over the world of communication in our generation.

One of the biggest questions asked by people outside the Public Relations major is, what is the difference between Public Relations and Marketing? I answer this question by telling them that I don’t see it as a difference between the two but a correlated effort. Public Relation supports Marketing by building a products and/or a company’s image. It also supports marketing by managing the crises that threaten their product and/or company.

Public Relations professionals can work in a variety of different fields including; media, community, and employee relations, also marketing communication, special events, and fundraising. Qualifications for being a Public Relations professional requires imagination, organization of people and planning ability, and also skill in face-to-face contact.

My biggest draw to the Public Relations major is the special events side of the profession. Public Relations professionals can work for a company to help promote goodwill among the organizations target market in the community by working with non-profit and philanthropic organizations.

I hope this answered all your questions about the Public Relations profession and major. And I also encourage you to switch, it is an absolutely amazing program that allows you to have so much flexibility and potential in any upcoming career.

Love Ya Tons,

Megan