Preston Parker
President of Cache Valley Social Media Club
851 N. Main St., Logan UT 84321
6610772-7537
Announcement
Social Media Club Chapter created in Cache Valley
Jan, 27, 2010
“The Social Media Club of Cache Valley is created to help others understand why and how social media is becoming such a huge part of the world today”
The Cache Valley Social Media Club was founded in July 2009 and began production of events in August 2009. Social Media Club is a global organization with headquarters in California. Preston Parker was elected the President of the Cache Valley Media Club with 6 board members working with him.
The Cache Valley Social Media Club has guest speakers every second Tuesday of the month at Borders located in Logan, UT. They also have sessions every third month and talk about how twitter is being used in social media today.
The next upcoming event will be a guest speaker on government uses of social media in February at Borders.
Get more involved with the Cache Valley Social Media Club by visiting the Facebook, the website, or Twitter account and become a member.
For more information please contact
Megan Darrington
Cache Valley Social Media Club
Public Relations Representative
435-550-9999
Mdarrington@gmail.com
Wednesday, January 27, 2010
Sunday, January 24, 2010
United Breaks Guitars
“The power of YouTube turns an obscure musician into a video star and corporate headache in less than a week,” stated socialmediantoday.com.
United Airlines picked the wrong customer to make unhappy. Dave Carroll a country singer and songwriter from Canada witnessed his $3500 Taylor guitar being tossed around and damaged by United Airlines, “crew men” during his flight to Chicago, IL. According to Carroll’s statement he then went through a year long process of people to try and receive compensation for his damaged guitar but in the end was given a firm “no” by a United Airlines official named Ms. Irlwig.
Since then Carroll has written and posted three videos on YouTube utilizing his talent for song writing to tell his story about United Airlines Customer Service. The first video released on July 6, 2009 according to recent numbers has been viewed over seven million times. The second video released on August 17, 2009 has been viewed by over eight hundred thousand viewers.
An official statement from Carroll was released a short time after the first video stating that he gave United Airlines a “fair warning” saying that, “he was an up and coming country music star and was about to write a series of songs about his negative experience with this company.”
Carroll also stated that he had been contacted by United Airlines Officials and was offered compensation for the guitar. Carroll graciously gave them a counter offer of donating the money to a charity of their choice. United Airlines then donated $3,000 to a charity that teaches underprivileged children to play music.
United Airlines made little to no effort to control the situation in social media outlets, which is a mistake. The only remnants of the companies response was on Twitter with a tweet from a United Airlines spokeswoman stating, “It is excellent and that is why we would like to use it for training purposes so everyone receives better service from us.” At least they are taking something good out of this video and making it into a positive spin for the internal perspective of the company.
Carroll was just an ordinary customer that was unhappy with the service that was given to him so therefore instead of sharing this story by word-of-mouth to his friends and family he decided to share it with the world. This is a great example of what Social Media has done to our society where anyone can have a voice, especially if it is in the form of a “catchy tune.”
Dave Carroll ‘s solo disc and this band, Son’s of Maxwell’s” eight albums have shown and increase in sales since his “United Airlines Breaks Guitars” video release. United Airlines has been rumored to have lost over three hundred million in which is ample enough evidence to state that Dave Carroll succeeded in his job to hurt United Airlines Reputation.
In my perspective, Dave Carroll and the very lucky charity organization score one point… United Airlines and their Public Relations staff are still at zero.
United Airlines picked the wrong customer to make unhappy. Dave Carroll a country singer and songwriter from Canada witnessed his $3500 Taylor guitar being tossed around and damaged by United Airlines, “crew men” during his flight to Chicago, IL. According to Carroll’s statement he then went through a year long process of people to try and receive compensation for his damaged guitar but in the end was given a firm “no” by a United Airlines official named Ms. Irlwig.
Since then Carroll has written and posted three videos on YouTube utilizing his talent for song writing to tell his story about United Airlines Customer Service. The first video released on July 6, 2009 according to recent numbers has been viewed over seven million times. The second video released on August 17, 2009 has been viewed by over eight hundred thousand viewers.
An official statement from Carroll was released a short time after the first video stating that he gave United Airlines a “fair warning” saying that, “he was an up and coming country music star and was about to write a series of songs about his negative experience with this company.”
Carroll also stated that he had been contacted by United Airlines Officials and was offered compensation for the guitar. Carroll graciously gave them a counter offer of donating the money to a charity of their choice. United Airlines then donated $3,000 to a charity that teaches underprivileged children to play music.
United Airlines made little to no effort to control the situation in social media outlets, which is a mistake. The only remnants of the companies response was on Twitter with a tweet from a United Airlines spokeswoman stating, “It is excellent and that is why we would like to use it for training purposes so everyone receives better service from us.” At least they are taking something good out of this video and making it into a positive spin for the internal perspective of the company.
Carroll was just an ordinary customer that was unhappy with the service that was given to him so therefore instead of sharing this story by word-of-mouth to his friends and family he decided to share it with the world. This is a great example of what Social Media has done to our society where anyone can have a voice, especially if it is in the form of a “catchy tune.”
Dave Carroll ‘s solo disc and this band, Son’s of Maxwell’s” eight albums have shown and increase in sales since his “United Airlines Breaks Guitars” video release. United Airlines has been rumored to have lost over three hundred million in which is ample enough evidence to state that Dave Carroll succeeded in his job to hurt United Airlines Reputation.
In my perspective, Dave Carroll and the very lucky charity organization score one point… United Airlines and their Public Relations staff are still at zero.
Tuesday, January 19, 2010
Letter to Cousin
Dear Cousin,
I hear that you are thinking of joining me in the ranks of Public Relations majors. I thought I would write and let you know what an amazing decision that would be if you decided to switch to the Public Relations.
In a nutshell Public Relations is meant to uphold and enhance a company’s public image and reputation. Public Relations professionals do this by being the “public face” of the client or company they are representing and also by writing positive stories and press releases for varies news stories and many other media outlets including social media which is literally taking over the world of communication in our generation.
One of the biggest questions asked by people outside the Public Relations major is, what is the difference between Public Relations and Marketing? I answer this question by telling them that I don’t see it as a difference between the two but a correlated effort. Public Relation supports Marketing by building a products and/or a company’s image. It also supports marketing by managing the crises that threaten their product and/or company.
Public Relations professionals can work in a variety of different fields including; media, community, and employee relations, also marketing communication, special events, and fundraising. Qualifications for being a Public Relations professional requires imagination, organization of people and planning ability, and also skill in face-to-face contact.
My biggest draw to the Public Relations major is the special events side of the profession. Public Relations professionals can work for a company to help promote goodwill among the organizations target market in the community by working with non-profit and philanthropic organizations.
I hope this answered all your questions about the Public Relations profession and major. And I also encourage you to switch, it is an absolutely amazing program that allows you to have so much flexibility and potential in any upcoming career.
Love Ya Tons,
Megan
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